beginner26-31 credits2-3 minutes with AI6 steps

Complete Competitor SEO Analysis

Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.

When to use this workflow

•A new competitor is outranking you for your core keywords
•You are entering a new market and need to benchmark the incumbents
•Your organic traffic dropped and a competitor's seems to have grown
•You want to pitch an SEO strategy and need competitive intelligence

Prerequisites

•The competitor's domain name (e.g. competitor.com)
•Your own domain name for comparison (optional but recommended)
•A sense of which pages or keywords matter most to you

Example prompt to get started

“Analyze hubspot.com as a competitor to my site mailchimp.com — I want a full SEO teardown showing where they beat us and where we can win.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with DFY Hub SEO tools enabled.

Step-by-step workflow (6 steps, ~27 credits)

Assess competitor's organic footprint

Domain Rank Overview3 credits

Get the high-level view: estimated organic traffic, total ranked keywords, domain rank, and top countries. This tells you whether the competitor is a real threat or a minor player.

What to look for

✓Organic traffic estimate — above 10k/mo means a strong competitor
✓Total ranked keywords — more than 500 signals a mature content strategy
✓Domain rank — compare to yours; a difference of 20+ is significant

Decision point

If organic traffic is under 1,000/mo, this may not be a meaningful SEO competitor. Consider skipping to step 6 for a quick on-page review instead.

Uncover their top-ranking keywords

Domain Ranked Keywords3 credits

Pull the competitor's top organic keywords sorted by traffic share. This reveals what content is driving their search visibility and which keywords they own.

What to look for

✓Keywords in positions 1-3 — these are their strongest assets
✓High-volume keywords (1k+ monthly searches) they rank for that you don't
✓Branded vs non-branded keyword split — high branded % means less organic vulnerability

Confirm competitive overlap

Domain Competitors5 credits

Find all domains competing for similar keywords. This validates whether the target is a true competitor and surfaces additional competitors you may not have considered.

What to look for

✓Overlap percentage — above 15% means genuine keyword competition
✓Unexpected competitors that rank for your keywords but weren't on your radar
✓The relative size of each competitor's organic footprint vs yours

Decision point

If overlap is below 5%, the domain competes in a different keyword space. Pivot your analysis to one of the higher-overlap competitors instead.

Evaluate their backlink authority

Backlink Profile Summary10 credits

Assess the competitor's link profile: total backlinks, referring domains, domain rank, and spam score. Links are the hardest SEO factor to replicate, so this shows how defensible their rankings are.

What to look for

✓Referring domains count — more than 500 unique domains is a strong profile
✓Backlinks-to-referring-domains ratio — above 10:1 may indicate link spam
✓Domain rank from backlink data — cross-reference with step 1 for consistency

Identify their tech stack

Domain Technology Stack3 credits

Discover the CMS, analytics, CDN, and marketing tools the competitor uses. This can reveal optimization opportunities and inform your own stack choices.

What to look for

✓CMS platform (WordPress, Shopify, custom) — affects their content velocity
✓Analytics and tag management tools — shows their measurement maturity
✓CDN and performance tools — absence of a CDN is a speed vulnerability

Analyze their top landing page on-page

Instant On-Page Analysis3 credits

Run an instant on-page audit on the competitor's highest-traffic page. This reveals title tag quality, meta descriptions, heading structure, internal linking, and content depth.

What to look for

✓Title tag length and keyword placement — under 60 chars with primary keyword first is optimal
✓Content word count — pages ranking for competitive terms typically have 1,500+ words
✓Internal link count — fewer than 5 internal links signals weak site architecture

Pro tips

Run this workflow on 3-5 competitors to build a competitive landscape map rather than focusing on just one.

Pay special attention to keywords where the competitor ranks positions 4-10 — these are the easiest to overtake with better content.

Save the backlinks summary data and revisit monthly to track whether their link profile is growing or stagnating.

Continue with these workflows

Keyword Research and Validation

Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.

14-20 creditsbeginner

Content Gap Analysis

Find keywords your competitors rank for that you don't. This workflow systematically identifies content opportunities by comparing keyword portfolios, then validates and prioritizes the gaps by volume, difficulty, and intent.

17-25 creditsintermediate

Backlink Prospecting and Link Building Intelligence

Analyze competitor backlink profiles to find realistic link building opportunities. Identifies who links to competitors, the anchor text distribution, and domains linking to multiple competitors but not to you.

35-55 creditsadvanced

Run this workflow now

Connect DFY Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.