intermediate17-25 credits2-3 minutes with AI7 steps

Content Gap Analysis

Find keywords your competitors rank for that you don't. This workflow systematically identifies content opportunities by comparing keyword portfolios, then validates and prioritizes the gaps by volume, difficulty, and intent.

When to use this workflow

•Your content calendar is empty and you need data-driven topic ideas
•A competitor consistently outranks you and you want to close the gap
•You've covered your core keywords and need to expand into adjacent topics
•A client wants to know what content they're missing compared to competitors

Prerequisites

•Your domain (e.g. yoursite.com)
•At least one competitor domain (ideally 2-3)
•Understanding of which topics are relevant to your business

Example prompt to get started

“Compare my site acme.com against competitor bigcorp.com and find all the keywords they rank for that I don't. Prioritize by volume and difficulty.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with DFY Hub SEO tools enabled.

Step-by-step workflow (7 steps, ~17 credits)

Pull competitor's ranked keywords

Domain Ranked Keywords3 credits

Get the full list of keywords your primary competitor ranks for. This is the benchmark.

What to look for

✓Total keyword count — this sets expectations for how many gaps you might find
✓Keywords in positions 1-10 — these are proven money keywords worth pursuing
✓Topic clusters emerging from the keyword list — patterns reveal their content strategy

Pull your own ranked keywords

Domain Ranked Keywords3 credits

Get your site's keyword portfolio. The AI will compare this against the competitor list to identify true gaps.

What to look for

✓Your total keyword count vs the competitor's — a large gap means significant content opportunity
✓Keywords where you rank positions 11-20 — almost on page 1, easiest to improve
✓Keywords unique to you — these are your competitive advantages to protect

Find keyword intersection and gaps

Domain Keyword Intersection5 credits

Directly compare two domains to find shared keywords and exclusive keywords.

What to look for

✓Keywords exclusive to the competitor — these are your primary content gaps
✓Shared keywords where they rank higher — optimization opportunities for existing content
✓Keywords exclusive to you — verify these are driving meaningful traffic

Decision point

If the intersection shows fewer than 10 shared keywords, the sites may target different audiences.

Get volume data for gap keywords

Keyword Search Volume1 credit

Look up search volume, CPC, and competition for the gap keywords identified in step 3.

What to look for

✓Gap keywords with 500+ monthly searches — high-impact content opportunities
✓Gap keywords with high CPC ($3+) — commercial value even if volume is moderate
✓Seasonal patterns in the volume data — time your content creation accordingly

Assess difficulty of top gap keywords

Bulk Keyword Difficulty1 credit

Check keyword difficulty for your top gap keywords.

What to look for

✓Gap keywords with difficulty under 40 and volume over 500 — the sweet spot for content creation
✓Clusters of related low-difficulty gaps — can be targeted with a single comprehensive guide
✓High-difficulty gaps that might require link building in addition to content

Decision point

If all gap keywords have difficulty above 60, consider whether your domain authority supports these targets.

Validate the top gap keyword in SERP

Google Organic Search Results2 credits

Pull live search results for your highest-priority gap keyword.

What to look for

✓Content format required — blog post, tool, video, infographic, or product page
✓Average word count of top 3 results — your content needs to match or exceed this depth
✓Whether your competitor is in position 1-3 — confirms the gap is real and they are winning

Classify intent of gap keywords

Search Intent Classification2 credits

Determine the search intent behind your top gap keywords.

What to look for

✓Informational gaps — create comprehensive guides or tutorials
✓Commercial investigation gaps — create comparison or "best of" content
✓Transactional gaps — may need product or service pages, not just blog content

Pro tips

Run this against 3 competitors and look for keywords where 2 or more competitors rank but you don't — these are validated opportunities.

Don't just create new pages for every gap. Sometimes you can add a section to an existing page to capture a related gap keyword.

Export the gap list and revisit it monthly. As you publish content, gaps should close — track your progress.

Continue with these workflows

Complete Competitor SEO Analysis

Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.

26-31 creditsbeginner

Keyword Research and Validation

Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.

14-20 creditsbeginner

Backlink Prospecting and Link Building Intelligence

Analyze competitor backlink profiles to find realistic link building opportunities. Identifies who links to competitors, the anchor text distribution, and domains linking to multiple competitors but not to you.

35-55 creditsadvanced

Run this workflow now

Connect DFY Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.