Competitive intelligence and deep analysis: ranked keywords, domain comparisons, keyword difficulty, search intent, and historical data.
See every keyword a domain ranks for with positions and traffic estimates.
Returns all keywords a domain currently ranks for in Google organic search, along with ranking positions, estimated traffic, search volume, CPC, and URL. This is the go-to tool for understanding any domain's organic search footprint.
“What keywords does competitor.com rank for in Google?”
“Show me all keywords where my site ranks on page two (positions 11-20)”
“Find keywords where hubspot.com gets the most estimated traffic”
Discover which domains compete with yours for the same organic keywords.
Identifies competitor domains based on organic keyword overlap. Returns domains that rank for similar keywords along with overlap metrics, estimated traffic, total keywords, and competitive position scores. The starting point for any competitive analysis.
“Who are the main organic competitors for my-domain.com?”
“Find domains that compete with shopify.com for the same keywords”
“Show me which competitors have the most keyword overlap with my site”
Generate hundreds of keyword ideas from any seed keyword or phrase.
Returns keyword ideas based on a seed keyword, using organic ranking data to find keywords related to your seeds that real websites rank for, giving you a broad list of possibilities.
“Generate keyword ideas related to "email marketing"”
“Find keyword ideas for "home renovation" with difficulty under 40”
“What are some easy-to-rank keyword ideas for "pet insurance"?”
Get a high-level organic traffic, keyword count, and rank overview for any domain.
Returns a comprehensive overview of a domain's organic search performance including total ranked keywords, estimated organic traffic, traffic value in USD, top keywords, and historical comparison. The fastest way to assess any domain's SEO health.
“Give me an SEO overview of competitor.com — traffic, keywords, rank”
“How does my site compare to hubspot.com in organic search?”
“What's the estimated organic traffic value for ahrefs.com?”
Find semantically related keywords based on organic SERP overlap.
Returns keywords that are semantically related to a seed keyword based on organic search result overlap. Unlike Google Ads-based suggestions, these are derived from which keywords share similar ranking pages. Ideal for building topical authority content clusters.
“What keywords are semantically related to "content marketing strategy"?”
“Find related keywords for "home security systems"”
“Show me keywords related to "cloud migration" for a topic cluster”
Find exactly which keywords two domains share or where one ranks and the other doesn't.
Compares keyword portfolios between two domains, showing shared keywords, unique keywords, and ranking differences. Supports intersection, difference, and union modes. The most powerful tool for competitive keyword gap analysis.
“Show me keywords where competitor.com ranks but my-site.com doesn't”
“What keywords do we share with competitor.com and who ranks higher?”
“Find the keyword gaps between my site and our top 3 competitors”
Compare keywords between specific pages to find overlap and gaps.
Compares keyword rankings between specific URLs (not just domains) to find shared and unique keywords at the page level. Perfect for analyzing how specific content pieces compete with each other in organic search.
“Compare keywords between my blog post and this competitor post: [urls]”
“Are any of my pages competing with each other for the same keywords?”
“What keywords does this competitor page rank for that mine doesn't?”
See which domains appear most frequently in SERPs for your keyword set.
Analyzes SERP presence across a domain's keyword set to identify which competitors appear most often in search results. Returns competitor domains ranked by SERP visibility, overlap percentage, and average position. Reveals true organic competitors.
“Which domains appear most in the same SERPs as my-site.com?”
“Show me our top SERP competitors and how often we compete head-to-head”
“Find domains that consistently outrank us across our target keywords”
Get SEO difficulty scores for up to 1000 keywords in one call.
Returns keyword difficulty scores (0-100) for up to 1000 keywords in a single request. Difficulty is calculated based on the strength of currently ranking pages. The most efficient way to prioritize large keyword lists by rankability.
“Score the difficulty for these 50 keywords: [list]”
“Which of my target keywords are easiest to rank for?”
“Get difficulty scores for all keywords on my content calendar”
See who ranked for a keyword at any point in the past.
Returns historical organic SERP results for a keyword at specific past dates. Shows how rankings have changed over time — who gained, who lost, who has been stable. Essential for understanding SERP volatility and tracking algorithm update impacts.
“Show me who ranked #1 for "best CRM" 6 months ago vs now”
“How have rankings for "project management tools" changed over the past year?”
“What did the SERP look like for "cloud hosting" before the last Google update?”
See which Google Ads categories a domain falls into by its keyword profile.
Returns the Google Ads content categories associated with a domain based on its organic keyword profile. Shows category distribution, traffic share per category, and keyword counts. Useful for understanding a domain's topical focus and identifying content diversification opportunities.
“What content categories does competitor.com belong to?”
“Show me the category breakdown of organic traffic for my domain”
“Which Google Ads categories is nytimes.com strongest in?”
Get complete data on any single keyword — volume, difficulty, intent, and SERP features.
Returns comprehensive metrics for a single keyword including search volume, keyword difficulty, CPC, competition, search intent classification, SERP features present, and top-ranking pages. The complete picture of any keyword in one call.
“Give me a complete overview of the keyword "project management software"”
“What's the difficulty, volume, and intent for "best running shoes"?”
“Analyze the keyword "SaaS pricing strategy" — is it worth targeting?”
Get SEO-optimized keyword suggestions from any seed keyword.
Returns keyword suggestions derived from organic search data (not just Google Ads). Includes difficulty scores, search intent, volume, and competitive metrics. Suggestions are more SEO-relevant than ad-platform suggestions since they are based on actual ranking data.
“Suggest keywords related to "appointment scheduling" for SEO”
“Find easy-to-rank keyword suggestions for "meal delivery service"”
“What keyword suggestions come from the seed "customer support software"?”
Classify the search intent behind any keyword — informational, commercial, or transactional.
Classifies keywords by search intent type: informational (seeking knowledge), commercial (researching products), navigational (looking for a specific site), or transactional (ready to buy/act). Essential for matching content format to user expectations.
“What's the search intent behind "best CRM for small business"?”
“Classify the intent for these 20 keywords: [list]”
“Is "how to write a business plan" informational or commercial?”
Discover all subdomains of a domain with their ranking metrics.
Returns all subdomains of a target domain along with their individual ranking metrics: keyword count, estimated traffic, top keywords, and visibility. Useful for understanding how competitors structure their web properties and identifying subdomain-specific content strategies.
“What subdomains does hubspot.com have and which get the most traffic?”
“Show me all subdomains for shopify.com with ranking data”
“Does competitor.com have a blog or knowledge base subdomain driving traffic?”
Find the specific pages on any domain that drive the most organic traffic.
Returns the pages on a domain sorted by estimated organic traffic, showing which specific URLs are the biggest traffic drivers. Includes keyword counts, traffic estimates, and top keywords per page. Essential for understanding content strategy effectiveness.
“What are the top 20 traffic-driving pages on competitor.com?”
“Show me which of my pages get the most organic traffic”
“Find the highest-traffic blog posts on nerdwallet.com”
Track how a domain's organic performance has changed month over month.
Returns historical trends for a domain's key organic metrics over time: keyword count, estimated traffic, traffic value, and new/lost keywords per month. Shows the trajectory of a domain's SEO performance and highlights growth or decline patterns.
“Show me the organic traffic trend for my-domain.com over the past 12 months”
“Has competitor.com been growing or declining in organic search?”
“When did this domain start losing keywords and traffic?”
Get estimated organic traffic for multiple domains in one efficient call.
Returns estimated organic traffic metrics for multiple domains in a single request. Provides traffic estimates, keyword counts, and traffic value for each domain. The most efficient way to compare traffic across many domains at once.
“Compare organic traffic for these 10 competitor domains: [list]”
“Which of these domains gets the most organic traffic?”
“Estimate traffic for all the domains in my industry”
Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.
Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.
Evaluate a website's technical health, content quality, and search authority. Combines on-page analysis, technology detection, backlink assessment, and organic performance to produce a holistic site health report.
Find keywords your competitors rank for that you don't. This workflow systematically identifies content opportunities by comparing keyword portfolios, then validates and prioritizes the gaps by volume, difficulty, and intent.
Optimize product visibility across Google Shopping, Amazon, and organic search. This workflow covers product page analysis, shopping feed presence, Amazon competitor research, and keyword optimization for ecommerce.
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