intermediate20-29 credits2-4 minutes with AI7 steps

Brand Monitoring and Reputation Analysis

Track brand mentions, sentiment, reviews, and reputation across Google, Yelp, TripAdvisor, and Trustpilot. Understand how your brand is perceived online and identify reputation threats or PR opportunities.

When to use this workflow

•You want a snapshot of your brand's online reputation across platforms
•Negative reviews or press appeared and you need to assess the damage
•You are preparing for a PR campaign and need a reputation baseline
•A client is concerned about online sentiment and needs data-backed analysis

Prerequisites

•Your brand name (exact spelling as used publicly)
•Your business location (city, state) for local review platforms
•Competitor brand names for comparison (optional but recommended)

Example prompt to get started

“Monitor the online reputation of "Blue Bottle Coffee" — check sentiment, reviews on Google and Yelp, and track how brand mentions have trended over the past year.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with DFY Hub SEO tools enabled.

Step-by-step workflow (7 steps, ~23 credits)

Search for brand mentions in content

Content Analysis Search5 credits

Find web pages and articles mentioning your brand name.

What to look for

✓Volume of mentions — more mentions generally means stronger brand awareness
✓Mention sources — news sites carry more weight than forum posts
✓Negative mentions — flag for response or PR action

Analyze brand sentiment

Content Sentiment Analysis3 credits

Get sentiment analysis for content mentioning your brand.

What to look for

✓Overall sentiment ratio — healthy brands have 70%+ positive mentions
✓Negative sentiment spikes — investigate the specific sources causing negativity
✓Neutral sentiment — often means brand lacks differentiation

Decision point

If overall sentiment is below 50% positive, prioritize identifying and addressing the negative content sources before any marketing campaign.

Track brand mention trends over time

Phrase Mention Trends3 credits

See how mention volume for your brand has changed over time.

What to look for

✓Upward trend — healthy brand growth and increasing awareness
✓Sudden spikes — correlate with press coverage, viral content, or incidents
✓Declining trends — may indicate fading relevance or competitors capturing mindshare

Check Google Business Profile reviews

Google Business Reviews3 credits

Pull Google reviews for your business.

What to look for

✓Average rating — below 4.0 stars is a serious issue for customer acquisition
✓Review velocity — consistent new reviews (2+/month) signal an active, healthy business
✓Recurring complaint themes — patterns indicate systemic issues to fix

Check Trustpilot reputation

Trustpilot Search3 credits

Search Trustpilot for your brand.

What to look for

✓Trustpilot score vs Google rating — inconsistencies suggest platform-specific issues
✓Total review count — low counts reduce the rating's statistical significance
✓Recent review trend — improving or declining in the last 90 days

Decision point

If the brand has no Trustpilot presence, skip this step and use Yelp or TripAdvisor instead.

Check Yelp presence

Yelp Business Search3 credits

Search Yelp for the brand.

What to look for

✓Star rating and review count relative to local competitors
✓Whether the Yelp page is claimed and optimized
✓Photo count and recency — active Yelp profiles with recent photos perform better

Analyze rating distribution across content

Content Rating Distribution3 credits

Get the distribution of ratings across all web content mentioning your brand.

What to look for

✓Polarized distribution (many 1-star and 5-star, few in between) — indicates controversial product
✓Skew toward 4-5 stars — healthy brand perception
✓Heavy concentration at 1-2 stars — reputation crisis requiring immediate action

Pro tips

Run this workflow quarterly and compare results to track reputation trajectory over time.

Set up Google Alerts for your brand name as a free complement to this data.

Respond to every negative review on Google and Yelp within 24 hours. Response rate is a ranking factor and demonstrates customer care.

Continue with these workflows

Complete Competitor SEO Analysis

Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.

26-31 creditsbeginner

Local SEO Audit

Comprehensive local search presence review: Google Business Profile data, Maps rankings, local organic results, reviews, and Q&A. Essential for any business that serves customers in a specific geographic area.

17-23 creditsintermediate

Technical and Content Site Audit

Evaluate a website's technical health, content quality, and search authority. Combines on-page analysis, technology detection, backlink assessment, and organic performance to produce a holistic site health report.

22-27 creditsintermediate

Run this workflow now

Connect DFY Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.