Done For You Hub
intermediateabout 165 credits2-4 minutes with AI5 steps

Brand Monitoring and Reputation Analysis

Track brand mentions, sentiment, reviews, and reputation across Google reviews and web content. Understand how your brand is perceived online and identify reputation threats or PR opportunities.

When to use this workflow

  • •You want a snapshot of your brand's online reputation across platforms
  • •Negative reviews or press appeared and you need to assess the damage
  • •You are preparing for a PR campaign and need a reputation baseline
  • •A client is concerned about online sentiment and needs data-backed analysis

Prerequisites

  • •Your brand name (exact spelling as used publicly)
  • •Your business location (city, state) for local review platforms
  • •Competitor brand names for comparison (optional but recommended)

Example prompt to get started

“Monitor the online reputation of "Blue Bottle Coffee" — check sentiment, Google reviews, and track how brand mentions have trended over the past year.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with Done For You Hub SEO tools enabled.

Step-by-step workflow (5 steps, ~165 credits)

1
Search for brand mentions in content
Content Analysis Search40 credits

Find web pages and articles mentioning your brand name.

What to look for

  • ✓Volume of mentions — more mentions generally means stronger brand awareness
  • ✓Mention sources — news sites carry more weight than forum posts
  • ✓Negative mentions — flag for response or PR action
2
Analyze brand sentiment
Content Sentiment Analysis35 credits

Get sentiment analysis for content mentioning your brand.

What to look for

  • ✓Overall sentiment ratio — healthy brands have 70%+ positive mentions
  • ✓Negative sentiment spikes — investigate the specific sources causing negativity
  • ✓Neutral sentiment — often means brand lacks differentiation

Decision point

If overall sentiment is below 50% positive, prioritize identifying and addressing the negative content sources before any marketing campaign.

3
Track brand mention trends over time
Phrase Mention Trends41 credits

See how mention volume for your brand has changed over time.

What to look for

  • ✓Upward trend — healthy brand growth and increasing awareness
  • ✓Sudden spikes — correlate with press coverage, viral content, or incidents
  • ✓Declining trends — may indicate fading relevance or competitors capturing mindshare
4
Check Google Business Profile reviews
Google Business Reviews14 credits

Pull Google reviews for your business.

What to look for

  • ✓Average rating — below 4.0 stars is a serious issue for customer acquisition
  • ✓Review velocity — consistent new reviews (2+/month) signal an active, healthy business
  • ✓Recurring complaint themes — patterns indicate systemic issues to fix
5
Analyze rating distribution across content
Content Rating Distribution35 credits

Get the distribution of ratings across all web content mentioning your brand.

What to look for

  • ✓Polarized distribution (many 1-star and 5-star, few in between) — indicates controversial product
  • ✓Skew toward 4-5 stars — healthy brand perception
  • ✓Heavy concentration at 1-2 stars — reputation crisis requiring immediate action

Pro tips

Run this workflow quarterly and compare results to track reputation trajectory over time.

Set up Google Alerts for your brand name as a free complement to this data.

Respond to every negative review on Google and Yelp within 24 hours. Response rate is a ranking factor and demonstrates customer care.

Continue with these workflows

Complete Competitor SEO Analysis

Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.

about 202 creditsbeginner

Local SEO Audit

Comprehensive local search presence review: Google Business Profile data, Maps rankings, local organic results, reviews, and Q&A. Essential for any business that serves customers in a specific geographic area.

about 74 creditsintermediate

Technical and Content Site Audit

Evaluate a website's technical health, content quality, and search authority. Combines on-page analysis, technology detection, backlink assessment, and organic performance to produce a holistic site health report.

about 243 creditsintermediate

Run this workflow now

Connect Done For You Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.