intermediate17-23 credits2-3 minutes with AI6 steps

Local SEO Audit

Comprehensive local search presence review: Google Business Profile data, Maps rankings, local organic results, reviews, and Q&A. Essential for any business that serves customers in a specific geographic area.

When to use this workflow

•A local business isn't showing up in Google Maps for their service keywords
•You want to benchmark a business against local competitors
•A new location just opened and needs local SEO baseline data
•Reviews or ratings have dropped and you need to assess the competitive landscape

Prerequisites

•Business name, city, and state (e.g. "Joe's Plumbing Austin TX")
•The primary service keyword (e.g. "plumber", "dentist", "auto repair")
•The location code for the target city (2840 for US, or ask for the specific city code)

Example prompt to get started

“Run a local SEO audit for "Green Clean Landscaping" in Denver, CO. I want to know how they rank in Maps, what their reviews look like, and who's beating them locally.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with DFY Hub SEO tools enabled.

Step-by-step workflow (6 steps, ~17 credits)

Pull Google Business Profile data

Google Business Profile Info3 credits

Retrieve the business's Google Business Profile: name, address, phone, hours, categories, rating, review count, and attributes.

What to look for

✓Rating and review count — below 4.0 stars or under 50 reviews is a significant disadvantage
✓Primary and secondary categories — wrong categories mean invisible for key searches
✓Business hours completeness — missing hours reduce trust signals

Decision point

If the business has no Google Business Profile, skip to step 3 for organic-only analysis. Recommend GBP setup as the first priority.

Check Google Maps rankings

Google Maps Local Results3 credits

Search Google Maps for the primary service keyword in the target location. See where the business ranks versus local competitors.

What to look for

✓Whether the business appears in the top 3 (the visible Maps pack)
✓Competitors' review counts and ratings versus the target business
✓Distance from searcher — businesses closer to city center often rank higher

Check local organic rankings

Google Organic Search Results2 credits

Search for the same local keyword in regular Google organic results. Many local searches show both a Maps pack and organic listings.

What to look for

✓Whether the business website appears on page 1 organically
✓Directory sites (Yelp, Angi, Thumbtack) ranking ahead — they are citation opportunities
✓Competitors with dedicated service+city landing pages ranking well

Analyze Google reviews

Google Business Reviews3 credits

Pull actual customer reviews to understand sentiment themes, common complaints, and review velocity.

What to look for

✓Review velocity — how many reviews per month; under 2/month means a review generation problem
✓Common negative themes — repeated complaints signal real service issues affecting SEO
✓Whether the business responds to reviews — response rate affects rankings and conversions

Decision point

If the business has fewer than 10 reviews, skip step 5 and prioritize a review generation strategy.

Check Google Q&A

Google Business Q&A3 credits

Pull the Q&A section from the Google Business Profile. Unanswered questions are a missed opportunity.

What to look for

✓Unanswered questions — every one should have a business owner response
✓Questions about services, pricing, or hours — add answers proactively
✓Competitor-planted negative questions — flag for the business owner

Find local competitors on Google Local Finder

Google Local Finder Results3 credits

Pull the full Google Local Finder results (the expanded list beyond the Maps 3-pack).

What to look for

✓Total number of competitors in the local finder — high count means a competitive market
✓Rating and review patterns of top 10 — what's the minimum to be competitive
✓Businesses with website links vs those without — no website is a vulnerability you can exploit

Pro tips

Check Yelp data too (use business_data_yelp_search) for a more complete picture of the business's online reputation across platforms.

Review count matters more than perfect rating — a 4.6 with 200 reviews typically outranks a 5.0 with 10 reviews in Maps.

Run this audit for 3 nearby competitor businesses to establish realistic benchmarks for the market.

Continue with these workflows

Keyword Research and Validation

Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.

14-20 creditsbeginner

Technical and Content Site Audit

Evaluate a website's technical health, content quality, and search authority. Combines on-page analysis, technology detection, backlink assessment, and organic performance to produce a holistic site health report.

22-27 creditsintermediate

Brand Monitoring and Reputation Analysis

Track brand mentions, sentiment, reviews, and reputation across Google, Yelp, TripAdvisor, and Trustpilot. Understand how your brand is perceived online and identify reputation threats or PR opportunities.

20-29 creditsintermediate

Run this workflow now

Connect DFY Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.