intermediate22-27 credits2-4 minutes with AI7 steps

Technical and Content Site Audit

Evaluate a website's technical health, content quality, and search authority. Combines on-page analysis, technology detection, backlink assessment, and organic performance to produce a holistic site health report.

When to use this workflow

•Onboarding a new client and need a baseline SEO assessment
•Organic traffic has dropped and you need to diagnose the cause
•You are redesigning a website and want to preserve SEO value
•Annual SEO health check to identify new opportunities and risks

Prerequisites

•The website's domain (e.g. example.com)
•The homepage URL with https:// (e.g. https://example.com)
•Ideally 1-2 key landing pages to audit in addition to the homepage

Example prompt to get started

“Run a complete SEO audit on my website example.com. Check the technical health, content quality, and link authority. I want to know what's working and what needs to be fixed.”

Paste this into Claude, Cursor, or any MCP-connected AI assistant with DFY Hub SEO tools enabled.

Step-by-step workflow (7 steps, ~29 credits)

Run instant on-page analysis on the homepage

Instant On-Page Analysis3 credits

Get a quick technical snapshot of the homepage: title tag, meta description, heading structure, canonical tags, schema markup, and crawlability signals.

What to look for

✓Missing or duplicate title tags and meta descriptions — the most common basic SEO error
✓H1 tag count — should be exactly 1 per page with the primary keyword
✓Canonical tag presence and correctness — prevents duplicate content issues

Run a Lighthouse performance audit

Lighthouse Performance Audit5 credits

Get Core Web Vitals and performance scores. Google uses these as ranking signals.

What to look for

✓Performance score — below 50 is critical, 50-89 needs improvement, 90+ is good
✓Largest Contentful Paint (LCP) — should be under 2.5 seconds
✓Cumulative Layout Shift (CLS) — should be under 0.1; above 0.25 severely harms UX

Decision point

If the Lighthouse performance score is below 30, prioritize performance fixes before any content or link building work.

Detect the technology stack

Domain Technology Stack3 credits

Identify the CMS, hosting, CDN, analytics, and marketing technology. This reveals optimization opportunities specific to the platform.

What to look for

✓CMS platform — WordPress sites need specific plugin recommendations; Shopify has different constraints
✓Absence of a CDN — adding Cloudflare or similar can instantly improve performance scores
✓Multiple analytics or tag manager scripts — too many third-party scripts hurt performance

Assess backlink authority

Backlink Profile Summary10 credits

Evaluate the site's link profile strength: total backlinks, unique referring domains, domain rank, and spam score.

What to look for

✓Referring domains count — under 50 means limited authority
✓Spam score — above 30% is a red flag indicating toxic links that may need disavowal
✓Dofollow vs nofollow ratio — healthy profiles have 60-80% dofollow links

Decision point

If spam score exceeds 40%, recommend a backlink audit and disavowal before pursuing new link building.

Check organic traffic and keyword footprint

Domain Rank Overview3 credits

Get the current organic search performance: estimated traffic, total keywords ranking, top countries, and overall visibility.

What to look for

✓Estimated organic traffic — the baseline to measure future improvements against
✓Keywords ranking in top 10 vs total keywords — a low ratio means content isn't competitive enough
✓Traffic trend direction — declining traffic needs immediate investigation

Identify top traffic-driving pages

Top Traffic-Driving Pages3 credits

Find the pages generating the most organic traffic. These are the site's most valuable SEO assets.

What to look for

✓Traffic concentration — if 80%+ of traffic comes from fewer than 5 pages, the site is fragile
✓Pages with declining traffic — need immediate content refresh or technical investigation
✓Blog vs product/service pages — healthy sites have traffic across multiple content types

Validate a top-ranking keyword in live SERP

Google Organic Search Results2 credits

Verify the site's actual ranking for its most important keyword by pulling live search results.

What to look for

✓Actual ranking position vs what the domain overview reports — discrepancies mean recent ranking changes
✓SERP features present (featured snippets, PAA) — opportunities to gain extra visibility
✓The content format of pages ranking above you — what you need to match or exceed

Pro tips

Audit 2-3 key landing pages beyond the homepage — issues are often page-specific, not site-wide.

Compare your Lighthouse scores against competitors from the competitor analysis workflow to set realistic performance targets.

The most impactful quick wins are usually: fixing title tags, improving page speed, and adding internal links to orphaned pages.

Continue with these workflows

Complete Competitor SEO Analysis

Full teardown of a competitor's SEO presence: organic traffic, keyword portfolio, backlink authority, and on-page optimization. Use this to understand exactly how a competitor is winning in search and where they're vulnerable.

26-31 creditsbeginner

Keyword Research and Validation

Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.

14-20 creditsbeginner

Content Gap Analysis

Find keywords your competitors rank for that you don't. This workflow systematically identifies content opportunities by comparing keyword portfolios, then validates and prioritizes the gaps by volume, difficulty, and intent.

17-25 creditsintermediate

Run this workflow now

Connect DFY Hub MCP to your AI assistant and paste the example prompt above. Your AI will execute each step automatically.

Get Started Free

Credit-based pricing. No monthly minimum.