DFY Hub

Keyword Research

10 tools

Search volume, keyword difficulty, CPC data, trends, and related keyword suggestions to fuel your content strategy.

Keyword Search Volume
1 credit per call

Get monthly search volume, CPC, and competition for any keyword.

Returns Google Ads search volume data for one or more keywords, including monthly search volume, cost-per-click, competition level, and monthly trends. The foundational keyword research tool — use it to validate demand for any topic or keyword.

Use cases

  • •Validate keyword demand before creating content
  • •Prioritize keywords by volume, CPC, and competition for ROI
  • •Spot seasonal trends in monthly search volume data
  • •Compare search volume across keyword variations to pick the best target
  • •Build keyword lists with volume data for content calendars

Data returned

search_volumecpccompetitioncompetition_indexmonthly_searcheskeywordcategories

Example prompts

“What's the search volume for "email marketing software"?”

“Get search volume and CPC for these 10 keywords: [list]”

“How much search volume does "lawn care services" get monthly in the US?”

Tips

  • Batch multiple keywords in one call to save credits — accepts arrays
  • Check the monthly_searches trend to identify seasonal keywords before committing to content
  • Use competition_index (0-100) rather than the text label for more nuanced comparisons
Keywords for Website
3 credits per call

Discover all the keywords Google Ads suggests for any website URL.

Returns keywords that Google Ads recommends for a given website, based on the site's content and theme. Includes search volume, CPC, competition, and relevance score. Excellent for discovering keyword opportunities you may have missed through manual research.

Use cases

  • •Discover keyword opportunities based on your website content
  • •Spy on competitor keyword opportunities by entering their domain
  • •Find keywords you're relevant for but haven't targeted yet
  • •Build PPC campaign keyword lists from site content analysis
  • •Audit content-keyword alignment for your entire site

Data returned

keywordsearch_volumecpccompetitioncompetition_indexmonthly_searchesrelevance

Example prompts

“What keywords does Google suggest for competitor.com?”

“Find keyword opportunities for my site based on its content”

“Show me all the keywords Google Ads recommends for hubspot.com”

Tips

  • Run against your own site AND top 3 competitors — the delta reveals content gaps
  • Filter results by minimum search volume to focus on high-impact opportunities
  • Combine with labs_ranked_keywords to see which suggested keywords you already rank for
Related Keywords by Seed
2 credits per call

Expand any keyword into dozens of related keyword variations.

Returns related keywords based on a seed keyword, sourced from Google Ads keyword suggestions. Each result includes volume, CPC, and competition. Perfect for expanding keyword lists and finding variations you haven't considered.

Use cases

  • •Expand a seed keyword list into comprehensive topic clusters
  • •Find long-tail variations of your primary keywords
  • •Discover related terms for semantic SEO and content enrichment
  • •Build ad group keyword lists from a few seed terms

Data returned

keywordsearch_volumecpccompetitioncompetition_indexmonthly_searches

Example prompts

“Find related keywords for "project management"”

“Expand "dog training" into all related keyword variations”

“What keywords are related to "cloud computing" according to Google Ads?”

Tips

  • Start with 2-3 broad seed keywords, then use top results as new seeds for deeper expansion
  • Cross-reference with labs_keyword_difficulty to prioritize by rankability
Estimated Ad Traffic
2 credits per call

Estimate clicks, impressions, and cost if you ran Google Ads on keywords.

Returns estimated ad traffic data for keywords including projected clicks, impressions, cost, CTR, and average CPC at different bid levels. Use to forecast PPC campaign performance before spending money.

Use cases

  • •Forecast PPC campaign costs before launching
  • •Compare traffic potential across keyword variations
  • •Estimate ROI for paid search campaigns on specific keywords
  • •Plan budget allocation across keyword groups

Data returned

keywordimpressionsclicksctraverage_cpccostmatch_type

Example prompts

“How much would it cost to run Google Ads on "CRM software"?”

“Estimate the ad traffic for "personal injury lawyer" in New York”

“What clicks and impressions would I get targeting "accounting software"?”

Tips

  • Run estimates for multiple bid levels to find the sweet spot between cost and volume
  • Compare estimated CPC against organic keyword difficulty — sometimes paid is more cost-effective
Google Trends Data
2 credits per call

Track keyword interest over time using Google Trends data.

Returns Google Trends data showing relative search interest over time for a keyword. Includes trend lines, breakout detection, and time-series data. Essential for identifying rising trends, seasonal patterns, and declining interest in topics.

Use cases

  • •Identify rising topics before they peak to create early content
  • •Validate whether a keyword is trending up or declining over time
  • •Spot seasonal content opportunities by analyzing yearly patterns
  • •Compare trend trajectories of competing products or brands
  • •Time content publication to coincide with predictable interest spikes

Data returned

keyworddate_from / date_tovaluestypeaverages

Example prompts

“Show me the Google Trends data for "AI tools" over the past 12 months”

“Is "remote work" trending up or down compared to last year?”

“Compare the search trends for "Shopify" vs "WooCommerce"”

Tips

  • Use a 12-month or 5-year time range to spot seasonal vs structural trends
  • Compare multiple related keywords to identify which framing resonates most with searchers
Bing Keyword Search Volume
1 credit per call

Get monthly search volume and competition data from Bing Ads.

Returns Bing Ads search volume data for keywords including monthly searches, CPC, and competition. Provides visibility into the Bing/Microsoft ecosystem which powers Copilot, Edge, and DuckDuckGo.

Use cases

  • •Evaluate Bing Ads campaign potential for specific keywords
  • •Compare Bing vs Google volume to find Bing-first opportunities
  • •Research keywords for Microsoft Advertising campaigns
  • •Assess Bing market share for your industry keywords

Data returned

keywordsearch_volumecpccompetitionmonthly_searches

Example prompts

“What's the Bing search volume for "enterprise software"?”

“Compare Bing volume vs Google volume for "retirement planning"”

“Get Bing keyword data for my top 20 keywords”

Tips

  • Always compare with keywords_search_volume (Google) for context — some keywords have surprisingly high Bing ratios
  • Bing Ads are often cheaper per click — use this data to identify arbitrage opportunities
Bing Keyword Suggestions
2 credits per call

Get keyword suggestions from Bing Ads for any URL or keyword.

Returns keyword suggestions from the Bing Ads platform for a given URL or seed keyword. Includes volume, CPC, and competition data. Useful for discovering keywords the Bing ecosystem associates with your content.

Use cases

  • •Find Bing-specific keyword opportunities not visible in Google tools
  • •Build Microsoft Advertising campaign keyword lists
  • •Discover content topics popular with Bing's audience demographic

Data returned

keywordsearch_volumecpccompetitiondevicemonthly_searches

Example prompts

“What keywords does Bing suggest for my website?”

“Find Bing keyword suggestions for "financial planning services"”

“Get Bing Ads keyword ideas from competitor.com”

Tips

  • Combine with Bing search volume data to prioritize the most impactful suggestions
  • Cross-reference with Google keyword tools to find Bing-exclusive opportunities
Search Trends Explorer
2 credits per call

Explore keyword search interest trends with granular time-series data.

Returns detailed search interest trends for keywords over time, providing an alternative perspective on trend data. Includes time-series values, trend direction, and interest comparisons. Complements Google Trends with additional granularity.

Use cases

  • •Analyze search interest trends with finer time granularity
  • •Validate Google Trends findings with an independent data source
  • •Detect micro-trends that broader tools might smooth over
  • •Create trend-based content calendars

Data returned

keyworddate_from / date_tovaluestrend_directioncomparison_data

Example prompts

“Show me search interest trends for "sustainability" over the past 2 years”

“What's the trend direction for "no-code tools" vs "low-code tools"?”

“Explore search trends for "generative AI" with monthly breakdowns”

Tips

  • Use alongside keywords_google_trends for cross-validation of trend signals
  • Focus on trend direction changes rather than absolute values for content timing decisions
Search Trends by Subregion
2 credits per call

See how keyword interest varies across states, cities, and regions.

Returns geographic breakdown of search interest by subregion (states, provinces, cities, metro areas). Shows where a keyword is most and least popular. Essential for geo-targeted content strategy and local market assessment.

Use cases

  • •Identify which states or cities have the highest demand for your services
  • •Plan geo-targeted content and ad campaigns by regional interest
  • •Assess market potential in new geographic areas before expanding
  • •Customize messaging and keywords for region-specific landing pages

Data returned

keywordsubregionvaluetypegeo_id

Example prompts

“Which US states have the most search interest for "solar panel installation"?”

“Show me regional breakdown of interest for "home insurance" by metro area”

“Where in the US is "pool cleaning services" most searched?”

Tips

  • Pair with serp_google_maps for a complete local market picture — interest + competitor density
  • Use regional data to prioritize which local landing pages to create first
Search Trends by Demographics
2 credits per call

Understand the age and gender breakdown of who searches for any keyword.

Returns demographic breakdown of search interest by age group and gender. Shows which demographics are most interested in a keyword. Valuable for audience targeting, persona development, and content tone decisions.

Use cases

  • •Validate target audience assumptions with actual demographic search data
  • •Inform content tone and style based on the actual age/gender of searchers
  • •Plan ad targeting demographics based on who actually searches for your keywords
  • •Identify unexpected demographic segments with high interest in your offerings

Data returned

keywordage_rangegendervaluetype

Example prompts

“What age groups search for "cryptocurrency investing" the most?”

“Show me the gender and age breakdown for "meal kit delivery"”

“Who searches for "retirement planning" — what demographics?”

Tips

  • Cross-reference demographic data with your analytics audience data to identify untapped segments
  • Use demographic insights to tailor content voice — younger skewing keywords may need a different tone

Workflow guides using keyword research tools

Keyword Research and Validation

Expand seed keywords into a prioritized list with volume, difficulty, and SERP validation. This workflow takes a few starting ideas and turns them into a data-backed keyword strategy with clear priorities.

14-20 creditsbeginner

Content Gap Analysis

Find keywords your competitors rank for that you don't. This workflow systematically identifies content opportunities by comparing keyword portfolios, then validates and prioritizes the gaps by volume, difficulty, and intent.

17-25 creditsintermediate

App Store Optimization (ASO) Research

Research app store rankings, competitor apps, reviews, and keyword strategies across Apple App Store and Google Play. Understand what drives downloads in your category and how to optimize your app listing.

16-24 creditsintermediate

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